Unique hair. Unique care.

Technology that senses, adapts and cares

SenseIQ technology for a personalized drying experience. It measures your hair's temperature with a digital infrared sensor and an intelligent microprocessor that adapts the dryer's performance more than 12.000 times per session***. Cares for every unique strand for shiny hair like water.

Test shown on different hair types and conditions.

SenseIQ technology scans hair temperature and adapts to it in real time, preventing overheating that causes loss of natural moisture of your hair. Internal test of airflow temperature on different hair types.

Smart digital programs

Six smart digital programs create a drying experience tailored to your preferences, by automatically selecting the right temperature and power of the airflow.

Save 30% of drying time*

The innovatively engineered fan and motor are designed to deliver powerful airflow so you can enjoy a 30% faster drying time*. * Faster vs. BHD004 equal 1800W dryer. Result applicable to BHD827/03 only.

Lock in up to 95% of your natural moisture**

Give your hair the exclusive care it deserves with the SenseIQ technology that locks in up to 95% of your hair's natural moisture**. Let your hair shine like water.

** Tested in Gentle mode after 5 minutes of drying. Result applicable to BHD827/03 only.

Personalized drying experience

SenseIQ technology provides intelligent heat control to provide protection and care uniquely tailored to you.

An intelligent dry

The digital infrared sensor works together with the microprocessor, ensuring the hair won't overheat.

Making the invisible visible

The SenseIQ technology senses your hair’s temperature in real time and adapts to it, to prevent overheating.